ShujaazFM - agricultural messages to young people
ShujaazFM aims to get messages out to young people, engaging them through popular culture and combining accessible youth-focused media: nationally distributed free monthly comic books; daily syndicated FM radio and TV programmes; interactive SMS. Working with FIPS-Africa ShujaazFM incorporates relevant agricultural messages into comic book stories, following the lives of four typical Kenyans. Additional investment in June 2010 raised circulation to 600,000 copies per month, with an anticipated readership of 12 million. MORE ⇒
ShujaazFM aims to get messages out to young people, engaging them through popular culture and combining accessible youth-focused media: nationally distributed free monthly comic books; daily syndicated FM radio and TV programmes; interactive SMS. Working with FIPS-Africa ShujaazFM incorporates relevant agricultural messages into comic book stories, following the lives of four typical Kenyans. Additional investment in June 2010 raised circulation to 600,000 copies per month, with an anticipated readership of 12 million. MORE ⇒
| Minister congratulates Shujaaz on media award. May 2011 (03:20) |
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20 July 2012
DFID back Shujaaz to deliver healthy eating campaign in Kenya 16 July 2012
See what Shujaaz founder Rob Burnet had to say when he took part in Ted Talent Search in Nairobi 1 April 2012
Shujaaz wins an Emmy 2 June 2011
RIU projects at international conferences: Shujaaz at World Bank and RIU Tanzania at research donors' forum in Indonesia 23 May 2011
New RIUtv film of Shujaaz receiving media award 17 May 2011
International Media Award shines spotlight on Shujaaz 11 May 2011
Shujaaz wins prestigious One World Media Award 22 March 2011
BBC World Television showcases FIPS-Africa and Shujaaz. 20 February 2011
Catch of the day - Shujaaz fish story 18 February 2011
Shujaaz messages 'made to stick' 14 February 2011
Shujaaz: one year old, 5 million agricultural stories and counting... 27 January 2011
Study suggests up to 3 million young Kenyans read Shujaaz 5 November 2010
Fair Share of agricultural communication learning 28 September 2010
ShujaazFM's Boyie 'too popular' 14 September 2010
UK MPs hear of ShujaazFM impact and plans for viability
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DFID back Shujaaz to deliver healthy eating campaign in Kenya 16 July 2012
See what Shujaaz founder Rob Burnet had to say when he took part in Ted Talent Search in Nairobi 1 April 2012
Shujaaz wins an Emmy 2 June 2011
RIU projects at international conferences: Shujaaz at World Bank and RIU Tanzania at research donors' forum in Indonesia 23 May 2011
New RIUtv film of Shujaaz receiving media award 17 May 2011
International Media Award shines spotlight on Shujaaz 11 May 2011
Shujaaz wins prestigious One World Media Award 22 March 2011
BBC World Television showcases FIPS-Africa and Shujaaz. 20 February 2011
Catch of the day - Shujaaz fish story 18 February 2011
Shujaaz messages 'made to stick' 14 February 2011
Shujaaz: one year old, 5 million agricultural stories and counting... 27 January 2011
Study suggests up to 3 million young Kenyans read Shujaaz 5 November 2010
Fair Share of agricultural communication learning 28 September 2010
ShujaazFM's Boyie 'too popular' 14 September 2010
UK MPs hear of ShujaazFM impact and plans for viability
» RIUtv News
this month's 10-minute news bulletin
» RIU highlights
this month's news listing » News archive
» Best Bets Updates
- Lead organisation
Well Told Story - Delivery area
East Africa - Work programme
ShujaazFM - agricultural messages to young people
djb@shujaaz.fm
www.shujaaz.fm
Well Told Story
Rob Burnet
rob.burnet@gmail.com
FIPS-Africa
Paul Seward
fipsafrica@yahoo.com
» Full RIU contact information
» info@researchintouse.com
djb@shujaaz.fm
www.shujaaz.fm
Well Told Story
Rob Burnet
rob.burnet@gmail.com
FIPS-Africa
Paul Seward
fipsafrica@yahoo.com
» Full RIU contact information
» info@researchintouse.com
The expected impact of Shujaaz as set out in the business plans - together with a case study report reviewing the impact of the RIU investment.
RIU shares emerging lessons from across the RIU portfolio.
Resources
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Agricultural subjects covered by ShujaazFM comics in 2010 September 2010 (PDF 50KB) |
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ShujaazFM - September 2010 preliminary statistical information September 2010 (PDF 390KB) |
|
ShujaazFM chicken vaccine story in English August 2010 (PDF 10MB) |
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ShujaazFM Pink Chicken story in English February 2010 (PDF 2MB) |
- www.shujaaz.fm
ShujaazFM radio station, characters' blogs
- RIUtv meets... Eunice Maina on winning media award
May 2011 (03:02) - Minister congratulates Shujaaz on media award
May 2011 (03:20) - RIUtv meets... Rob Burnet, the social entrepreneur behind ShujaazFM
February 2011 (04:03) - ShujaazFM celebrates production of its 5 millionth copy
September 2010 (2:38) - The ShujaazFM story
Interviews with the ShujaazFM production crew
January 2010 (5:54)
- Interviews with the ShujaazFM team
Source www.agfax.net April 2010 (6:09)
