RIU - Research Into Use
 
 
ShujaazFM - agricultural messages to young people

ShujaazFM aims to get messages out to young people, engaging them through popular culture and combining accessible youth-focused media: nationally distributed free monthly comic books; daily syndicated FM radio and TV programmes; interactive SMS.
Working with FIPS-Africa ShujaazFM incorporates relevant agricultural messages into comic book stories, following the lives of four typical Kenyans.
Additional investment in June 2010 raised circulation to 600,000 copies per month, with an anticipated readership of 12 million. MORE


Minister congratulates Shujaaz on media award. May 2011 (03:20)

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ShujaazFM - agricultural messages to young people
djb@shujaaz.fm
www.shujaaz.fm

Well Told Story
Rob Burnet
rob.burnet@gmail.com

FIPS-Africa
Paul Seward
fipsafrica@yahoo.com

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The expected impact of Shujaaz as set out in the business plans - together with a case study report reviewing the impact of the RIU investment.
 
RIU shares emerging lessons from across the RIU portfolio.
 
Resources
  Agricultural subjects covered by ShujaazFM comics in 2010
September 2010 (PDF 50KB)
  ShujaazFM - September 2010 preliminary statistical information
September 2010 (PDF 390KB)
  ShujaazFM chicken vaccine story in English
August 2010 (PDF 10MB)
  ShujaazFM Pink Chicken story in English
February 2010 (PDF 2MB)
 
 
 
 
 
 
Funding provided by the UK Department for International Development (DFID)
The views expressed on this website are not necessarily those of DFID