RIU - Research Into Use
 
 
ShujaazFM - agricultural messages for young people
Work programme

Key elements of the ShujaazFM work plan for the next 12 months will include:
  • Produce monthly comic
  • Produce radio and tv content for broadcast
  • Maintain and update www.shujaaz.fm Respond to SMS text requests for information and build a database of responses
  • Distribute 600,000 copies of ShujaazFM per month
  • Undertake evaluation of reach and impact
  • Look at models for sustainability of ShujaazFM
  • Look at opportunities for producing ShujaazFM in new locations
  • Build stable of artists and build capacity of management and commercial team
  • Building media profile and awareness of ShujaazFM



Interview with Rob Burnet from Well Told Story, Eric Muthoda and Paul Peter Kades from the ShujaazFM production crew. January 2010.
  RIUtv
 
Related information
  ShujaazFM chicken vaccine story in English
August 2010 (PDF 1M0B)

 
External resources
  • Shujaaz.fm
    ShujaazFM radio station, characters' blogs
 
 
 
Funding provided by the UK Department for International Development (DFID)
The views expressed on this website are not necessarily those of DFID