Shamba Shape Up
Overview
In 2007 RIU was approach by Mediae requesting funding for a pilot television programme called Shamba Shape Up. The idea was simple. The producers felt that using a make-over style programme could be an effective way of targeting East Africa's rapidly growing rural and peri-urban TV audience and delivering effective agricultural and livelihoods messages.
Overview
In 2007 RIU was approach by Mediae requesting funding for a pilot television programme called Shamba Shape Up. The idea was simple. The producers felt that using a make-over style programme could be an effective way of targeting East Africa's rapidly growing rural and peri-urban TV audience and delivering effective agricultural and livelihoods messages.
| Research Into Use funded the development and filming of a pilot Shamba Shape Up! April 2011 (4:55) |  |
External resources
