Tanzania chickens take to the air
27 January 2011

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RIU Tanzania has been using television and radio to promote its new contract farming model, the 'KuKuDeal'.

Today KuKuDeal is the subject of a live TV show being broadcast in Tanzania. Dennis Mbangula and Eliasa Salehe, programme officers at RIU Tanzania, will be discussing poultry contract farming - how it works, its challenges, the vision and the role of KuKuDeal in the poultry sector.

Vera Mugittu, RIU Tanzania country coordinator, said:

"Next Thursday we will have another 30 minutes tv programme where myself, the Director of Livestock Research and a chick producer will be live discussing the role of regulations, especially on service and product quality control, infrastructure support and research in relation to RIU Tanzania's work. This will be followed-up with an hour-long show involving the four experts - a live question and answers session for viewers covering all of their concerns and thinking about the future."

In total three half-hour programmes are being broadcast in addition to an hour-long phone-in programme.

Vera continued:

"Trust me, it is going to boom because the radio programme we did in December caused traffic jams on our reception desk and on our telephone lines."

Note
KuKuDeal has been brokered by the RIU Tanzania team. KuKuDeal provides farmers, on a loan basis, chicks, feed and vaccines, and also a household advisor. After the chickens have matured, KuKuDeal buys 75% of the mature chickens. The remaining 25% of birds is intended to encourage farmers to consume chicken at home and explore potentially lucrative local markets.