Shujaaz: one year old, 5 million agricultural stories and counting...
14 February 2011

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In just one year Shujaaz has become a phenomenon on the Kenya media scene.



Some key numbers tell the story:

• More than 5 million copies of ShujaazFM have carried an agricultural story
• ShujaazFM has more than 10,000 Facebook fans
• Up to 2,000 SMS messages are received each month, most addressed to the character DJ Boyie or DJB
• ShujaazFM is Kenya's only home-grown comic book. Evidence from SMS traffic suggests that comics continue to circulate to new readers for at least 10 months after publication. The comic is read in every district in Kenya
• Research done by the independent research company Synovate in September 2010 found that up to 26% of Kenyans aged less than 35 saw the comic during the first six months - that's around 8 million people
• Synovate's national survey found that up to 50% of Kenyans aged under 35 had heard the radio show - that's around 15 million

See the all new ShujaazFM website and an English language version of an RIU-sponsored story on Newcastle disease.