Media coverage

Date	2 April 2012
Type	Newspaper - Daily News
Headline:	Premier touts promotion of indigenous poultry farming

Date	2 April 2012
Type	Newspaper - On-line Guardian
Headline:	Large-scale indigenous chicken rearing project launched
Author:	Alpha Nuhu

Date	30 March 2012
Type	Newspaper - Citizen Newspaper
Journalist	Fariji Msonsa
Headline:	PM says poultry has potential of transforming household income Commericalise the poultry industry - PM tells ministry

Date	December 2010 - January 2011
Type	Radio
Station	Clouds FM
Notes	Power Breakfast (morning show 6am - 9am) Jahazi (evening show 4pm - 7pm)
	RIU funded the media campaign to raise awareness of its poultry activities. Station national listenership of 12% (source: Clouds FM State of the Market). Available in 15 regions in mainland Tanzania. In Dar es Salaam the station reaches about 90% of people aged between 18-35 years (source: Synovate 2009 Media Survey) With Gerald Hando, Barbara Hassan and Ephraim Kibonde

Date	December 2010
Type	A series of comics produced in Kiswahili based on stories from poultry farmers in Coast region by Tanzanian Zumba Pius
Titles	5 titles: Migodi ya Dhahabu Inawezekana Je wajua? Maarifa Danda Bora
Notes	Raising awareness of poultry husbandry and success stories from Coast region Audience: poultry keepers and other farmers

Date	18 December 2009
Type	Newspaper
Source	The Guardian
Notes	RIU indigenous poultry project - commercialising indigenous chicken production. Featured, 1/8 of a page
Impact	The Guardian is the most widely circulating English language newspaper in Tanzania - positive coverage

Date	18 December 2009
Type	Newspaper
Source	The African
Notes	RIU indigenous poultry project - commercialising indigenous chicken production. 1/4 of a page

Date	28 December 2009
Type	Newspaper
Source	The Citizen
Notes	RIU indigenous poultry project - commercialising indigenous chicken production. 1/2 of a page

Date	24 December 2009
Type	Newspaper
Source	Mwananchi
Notes	RIU indigenous poultry project, commercialising indigenous chicken production. 1/2 of a page

Date	24 December 2009
Type	Television
Source	ITV (Independent Television)
Notes	2 minutes on local news, 7pm