RIU - Research Into Use


RIUtv meets...
Susan Otieno

Filmed at the beginning of March 2011, the RIUtv meets... Susan Otieno film explores the recent successful Aqua Shop launch which attracted considerable interest including attendance by two Kenyan government ministers.

Susan goes on to explain how Aqua Shops can be scaled up in the future - to make advice and farm inputs available. In her assessment of the market conditions in Kenya she notes that 29,500 ponds, been constructed in 160 different districts, as part of the government's economic stimulus package. This market alone needs a considerable inputs supply infrastructure. Looking wider afield Susan sees the potential for a network of Aqua Shop franchises across East Africa and into other countries like Ghana where fish farming is becoming commonplace.

Over the next couple of years Susan believes that Aqua Shops can provide significant access to fish farm inputs as other aspects of the value chain from hatchery to the table are rationalised and developed.
March 2011 (02:28)
  RIUtv film transcript
(200 KB)


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